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Material Specification
Ad Format : Half Page Crazy Ad
Definition : homepage
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W x H (pixel) |
file format |
file size |
| Initial |
700 x 300 |
SWF / FLA |
200k |
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| Landing |
300 x 250 |
SWF / FLA |
30k |
| Backup |
300 x 250 |
GIF |
15k |
General Material Guideline :- HTML file cannot be more than one
- All JavaScript should be embed into the HTML (no linked JacaScript file)
- Linked CSS File is not accepted. It should use Inline -CSS e.g. ‹ DIV style="THE_INLINE_CSS" ›
- HTML File contains only the optimized HTML Code & JavaScript for displaying the advertisement
- Unused HTML Code & JavaScript must be taken out
- JQuery should be in 1.7.1 version
- HTML code should not be greater than 3k
- all advertising material should support IE7, 8, 9 and 10, Chrome 15, 16, 17, 18, 19, Firefox 9, 10, 11 and Safrai 5
- Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
- Linking URLs must NOT contains "#" or "@"
- Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed
- Backup GIF will be served for mobile, e.g. IOS and Adroid
- All advertisement content is subject to approval by Hong Kong Economic Journal
- For collecting personal information within advertisements, those ad units will need to :
- 1) Clearly identify your organization
- 2) Provide a direct link to your privacy policy, adjacent to the submit button
- 3) Clearly identify the purpose for c
Flash Guideline - All swf file should be submitted with the source file (fla) in same version for testing and scheduling
- All fonts in fla must be converted into image
- The frame rate should not exceed 24 frames per second. 18 frames per second is preferred
- All flash creative must install clickTAG Command and provided backup GIF File, neither JPG nor PNG are accepted
- Flash banners must be published in flash version 6, 7, 8, 10
- Button layer should be added on visible floating object and regular banner area only
- Transparent area must not be clickable
- A background layer is necessary as the"wmode" parameter will be set as transparent
- If the flash background color of is as same as the background color of the website, a 1 pixel blackborder is requested to distinguish the ad from the content
- Do not embed any URLs in the Flash file include linking URLs in an email or other document
- Accessing the Users Microphone or Webcam is not premitted
- The use of Clip board is not premitted
- Looping must be set to False
- Click-thru URL limit : 150 characters
- Include the following code
- for Embed : allowscriptaccess ="always"
- for Object : ‹param value ="always" name ="allowScriptAccess"/ ›
- Maximum animation duration is suggested to 10-sec
- Loading file from cross domains is not allowed for security reasons
Flash ClickTag Installation - clickTAg should be placed in the button or frame action that you want your URL navigation to trigger from and called on Release
- finished button script should be :
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on (release)
{
if (_root.clickTAG.substr(0, 5) =="http:")
{
getURL(_root.clickTAG,"_blank");
}
}
- Save changes this *fla file and Publish out *.swf and *.html files
User Experience - Initital : floating banner at size of 700 x 300
- Floating banner will be retracted to LREC after 8-sec OR clicking the close button
- Floating banner can be re-launched on click the "re-run button"
- A frequency cap of 3 times in 6 hours is applied to all kind of Crazy Ad
3rd Party Ad Serving - It is subject to approval by Hong Kong Economic Journal
Material Deadline - 5 working days prior to publication date
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