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| HKEJ.COM 信報財經網站 |
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ADVERTISING RATE CARD 2013 廣告價目表 (updated at January 25, 2013)
Section / Sub-Section /
Page |
Ad Product |
Dimension (WxH in pixel)
Initial --> Landing |
Ad Rate
(net in HK$) |
Units |
Flash Video Option |
| hkej.com |
| Homepage |
Super Big Banner |
970x160 |
570 |
CPM(1) |
-- |
| |
Center Island |
370x220 |
28,000 |
|
yes |
| |
LREC |
300x250 |
300 |
CPM |
yes |
| |
Expandable LREC |
300x250–>700x250 |
450 |
CPM |
yes |
| |
Full Page Crazy Ad |
970x350–>300x250 |
37,500 |
Per Day |
-- |
| |
Half Page Crazy Ad |
700x300–>300x250 |
25,000 |
Per Day |
-- |
| |
Right Hand Banner |
300x100 |
180 |
CPM |
-- |
| |
Half Page Ad |
300x600 |
450 |
CPM |
yes |
| |
Light Box |
640x480 |
20,000 |
Per Day |
-- |
| |
Skin Ad |
160x1024–980x160–160x1024 |
48,000 |
Per Day |
-- |
| Run of hkej.com(3) |
Super Big Banner(4) |
970x160 |
400 |
CPM |
-- |
| |
LREC |
300x250 |
250 |
CPM |
yes |
| hkej.com - online news 即時新聞 |
| Run of online news |
Super Big Banner |
970x160 |
460 |
CPM |
-- |
| |
Expandable Super Big Banner |
970x160–>970x300 |
640 |
CPM |
yes |
| |
LREC |
300x250 |
280 |
CPM |
yes |
| |
Expandable LREC |
300x250–>700x250 |
360 |
CPM |
yes |
| hkej.com - market data 金融行情 |
| Run of market data |
Super Big Banner |
970x160 |
460 |
CPM |
-- |
| |
LREC |
300x250 |
280 |
CPM |
yes |
| hkej.com - daily news 今日信報 |
| Run of daily news |
Super Big Banner |
970x160 |
460 |
CPM |
-- |
| |
LREC |
300x250 |
280 |
CPM |
yes |
| |
Expandable Super Big Banner |
970x160–>970x300 |
640 |
CPM |
yes |
| |
Expandable LREC |
300x250–>700x250 |
360 |
CPM |
yes |
hkej.com - forum/blog 論壇/信博, features 專題特輯, archive 信網智庫,
magazine 信報月刊, multimedia 視聽頻道, shopping 信網購物 |
| Run of all these sections |
Super Big Banner |
970x160 |
300 |
CPM |
-- |
| |
LREC |
300x250 |
190 |
CPM |
yes |
| Specific section loading |
|
|
10% |
|
|
| hkej.com - property 地產投資/ wealth management 財富管理
|
| Any one of sub-sections |
Light Box |
640x480 |
10,000 |
Per Day |
-- |
| |
Skin Ad |
160x1024–980x160–160x1024 |
24,000 |
Per Day |
-- |
| |
Super Big Banner |
970x160 |
350 |
CPM |
-- |
| |
Expandable Super Big Banner |
970x160–>970x300 |
490 |
CPM |
yes |
| |
LREC |
300x250 |
220 |
CPM |
yes |
| |
Expandable LREC |
300x250–>700x250 |
250 |
CPM |
yes |
| hkej.com - lifestyle journal 優雅生活
|
| Landing page |
Long Banner |
940x160 |
570 |
CPM |
-- |
| |
Push Down Long Banner |
980x350–>940x160 |
800 |
CPM |
yes |
| |
LREC |
300x250 |
300 |
CPM |
yes |
| |
LJ Skin Ad |
160x1024–980x160–160x1024 |
48,000 |
Per Day |
-- |
| |
Expandable LJ Skin Ad |
160x1024–980x350–160x1024–>
160x1024–980x160–160x1024 |
54,000 |
Per Day |
yes |
| |
Full Page Crazy Ad |
970x350–>300x250 |
37,500 |
Per Day |
-- |
| |
Half Page Ad |
300x600 |
450 |
CPM |
yes |
| Any one of sub-sections |
LJ Skin Ad |
160x1024–980x160–160x1024 |
24,000 |
Per Day |
-- |
| |
Expandable LJ Skin Ad |
160x1024–980x350–160x1024–>
160x1024–980x160–160x1024 |
27,000 |
Per Day |
yes |
| Run of lifestyle journal(5) |
Long Banner |
940x160 |
350 |
CPM |
-- |
| |
Push Down Long Banner |
980x350–>940x160 |
490 |
CPM |
yes |
| |
LREC |
300x250 |
220 |
CPM |
yes |
| hkej.com -
registration members
|
| Email |
html content |
Max Width 600 |
4 |
Per Day |
-- |
Definition- CPM is defined as cost per thousand ad impressions (view) in rotational
- Day is defined as 0000-2359 of the day
- Excluding Homepage
- Excluding the section of Shopping
- Excluding Landing Page of Lifestyle Journal.
- - ad product sample
Remarks- CPM buy shall be in a weekly basis, 20% loading of advertising cost will apply for specified day.
- 20% loading of advertising cost will apply for flash video option.
- Expandable LREC at homepage shall be pre-empted by Center Island Ad on the same placement date.
- Ad Product with impression buy (units = CPM) shall be pre-empted by day buy (units = Day) when they take up the same ad position on the same day.
- Those Ad Products under day buy are subject to pre-emption in the following sequence up to 7 days
- Full Page Crazy Ad > Half Page Crazy Ad > Center Island Ad > Light Box
- Minimum order per booking of HK$30,000
- All orders submitted to the Hong Kong Economic Journal Co., Ltd. shall be subject to our Terms and Conditions.
- Hong Kong Economic Journal Co., Ltd. reserves the right to amend this rate card without prior notice.
Advertising Enquiry Contact:
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