HONG KONG ECONOMIC JOURNAL CO., LTD.

HKEJ.COM 信報財經網站

Material Specification

Ad Format : Center Island Ad

	W x H (pixel)	file format	file size
Initial	370 x 220	SWF / FLA	40K
		GIF / JPG	20K
Tab	max 4 chinese words (in font size 13)
Backup	370 x 220	GIF	20K

HTML file cannot be more than one
All JavaScript should be embed into the HTML (no linked JacaScript file)
Linked CSS File is not accepted. It should use Inline -CSS e.g. ‹ DIV style="THE_INLINE_CSS" ›
HTML File contains only the optimized HTML Code & JavaScript for displaying the advertisement
Unused HTML Code & JavaScript must be taken out
JQuery should be in 1.7.1 version
HTML code should not be greater than 3k
all advertising material should support IE7, 8, 9 and 10, Chrome 15, 16, 17, 18, 19, Firefox 9, 10, 11 and Safrai 5
Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
Linking URLs must NOT contains "#" or "@"
Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed
Backup GIF will be served for mobile, e.g. IOS and Adroid
All advertisement content is subject to approval by Hong Kong Economic Journal
For collecting personal information within advertisements, those ad units will need to :

All swf file should be submitted with the source file (fla) in same version for testing and scheduling
All fonts in fla must be converted into image
The frame rate should not exceed 24 frames per second. 18 frames per second is preferred
All flash creative must install clickTAG Command and provided backup GIF File, neither JPG nor PNG are accepted
Flash banners must be published in flash version 6, 7, 8, 10
Button layer should be added on visible floating object and regular banner area only
Transparent area must not be clickable
A background layer is necessary as the"wmode" parameter will be set as transparent
If the flash background color of is as same as the background color of the website, a 1 pixel blackborder is requested to distinguish the ad from the content
Do not embed any URLs in the Flash file include linking URLs in an email or other document
Accessing the Users Microphone or Webcam is not premitted
The use of Clip board is not premitted
Looping must be set to False
Click-thru URL limit : 150 characters
Include the following code
- for Embed : allowscriptaccess ="always"
- for Object : ‹param value ="always" name ="allowScriptAccess"/ ›
Maximum animation duration is suggested to 10-sec
Loading file from cross domains is not allowed for security reasons

clickTAg should be placed in the button or frame action that you want your URL navigation to trigger from and called on Release
finished button script should be :
- on (release)
  {
  if (_root.clickTAG.substr(0, 5) =="http:")
  {
  getURL(_root.clickTAG,"_blank");
  }
  }
Save changes this *fla file and Publish out *.swf and *.html files

Both 4:3 and 16:9 aspect ratio is accepted. Both width and the height of the video should not be greater than the height and width of banner that carries the video
Raw avi format prefered
WMV format accepted with bit rate 450kbps or above
mpeg4 format accepted with bit rate 450kbps or above
No other digital format will be accepted
File size of video should not exceed 3MB
VHS, DVD, VCD and Beta video tape are not accepted
User click can activate progressive download streaming
Maximum 30-sec video is accepted
Audio encoded at volume should not greater than -12db
Mute button must be there

video will play automatically when the banner is called
sound mute is off when the banner is called
a frequency cap of 3 times in 6 hours is applied to the banner ad size of 370 x 220 but not the tab, ie the tag will always be there
user can click the tag to view the ad size of 370 x 220 at any time